5 IN 5 - WK 8 (22nd February)

5 top trends, insights and news stories from the events industry in 5 minutes!

As we wait with anticipation for BOJO’s announcement, there is a huge amount of news still to share. We’ve just had an update indicating the fast-forwarding of the vaccinations for all UK adults (YAY) but simultaneously, reports through of the UK local authorities withholding up to £1.4 billion in emergency rescue funds for events businesses (BOO). Shocking statistics are revealed showing the fragility of our industry as we near a point of no return for many businesses. Summer sporting events look to solidify their place within the 2021 calendar, so too does the 02 with their first gig of the year. Lastly, we look at the brilliant PR campaign delivered by FRANK for Weetabix and Heinz. It is one not to miss!

👉 https://www.essa.uk.com/news/essa-news/1444-1-4-billion-in-vital-business-support-withheld-by-local-authorities-eia-reveals

👉https://conference-news.co.uk/coronavirus-updates-business-news/events-industry-brink-collapse-says-bvep

👉https://www.telegraph.co.uk/football/2021/02/15/fa-carabao-cup-finals-emerge-frontrunners-crowd-testing-effort/

👉https://accessaa.co.uk/the-o2-arena-to-host-4700-capacity-squeeze-concert-in-may/

👉https://www.campaignlive.co.uk/article/made-weetabix-baked-beans-viral-hit-%E2%80%93-agency-behind/1707094